Roses are red, violets are blue, the color wheel is a reference every designer would recommend, and you need it for your brand's logo design too.
You’re probably familiar with the color wheel; if not, it’s exactly what the name itself suggests: a wheel of colors. It’s the most basic component of color theory, and it also plays a crucial role in all the designs you see around you – art, ads, graphic design, rooms’ accent walls, or even your favorite influencer’s OOTD, the color wheel is the go-to reference to see if colors work well together or not.
It’s also used by brands in choosing the right colors that will best represent their product, service, or promise to their target market because each color has a distinct psychological and emotional effect on people; and when certain colors are combined to form a palette, brand logos come alive with a character that’s 100% their own. Colors have their own meaning and this is why logos of the likes of Mcdonald’s, Coca-Cola, and Tim Hortons are red, and why the logos of brands such as Samsung, Unilever, and Facebook are blue.
Let’s stop the mini-class session right there so you can skip to the fun part: the color wheel as seen in logos. We compiled logos of famous brands all over the world and assigned them to each slice of the color wheel pie.
Famous logos and their colors
Notice how color has the ability to make brands highly recognizable? We're guessing that top-of-mind awareness through color association is one of the biggest dreams of brand managers and marketers. You can make this dream come true by trying out Adobe Color's color picker and palette generator and through this site, you can choose from thousands of available colors that would work best for your brand's logo design.
The brands we featured are some of the most recognizable logos for every color in the color wheel but there are a lot more logos that we can add to our record. You can share some of your favorite logos in the comment section below and we'll see how they fit into the color wheel.
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